In recent decades, the value of social responsibility is no longer seen only as a moral issue, but also as a positive aspect for the optimal functioning of companies, with win-win effects between the company, society and the environment, in the latter case when it comes to ecological objectives.
More and more companies are interested in social responsibility practices that strengthen the organization. In addition, investors and interest groups already take corporate social responsibility as an important factor.
The importance of this value, beyond the obvious impact it generates in the area it covers, lies above all in the way a community perceives the company. This look was exacerbated by the pandemic.
There are plenty of examples, but the truth is that an empathic gaze and a resilient attitude strengthen an entire organization, since it is not in a vacuum, but is inserted in a specific context.
1. An adequate social responsibility strategy strengthens the company and gives a positive image to workers, consumers and suppliers.
2. The values projected abroad must be consistent with the practices inside.
3. Easy access to information and its dissemination enable greater attention from consumers in companies, which has an impact on your business.
If social responsibility has established itself as one of the guiding principles of many companies, it is due to all the benefits it brings. A well-valued, solid company with a social dimension is attractive to almost all audiences.
In addition to this, as I have expressed on other occasions, I think that in moments of crisis, such as those caused by the pandemic, social responsibility is an aspect that also encourages economic recovery.